Salesforce, ITU Launch New Global AI Trust Commission

The International Telecommunication Union (ITU), Salesforce and the government of Rwanda have launched the AI for Good Global Commission, a new international initiative focused on promoting responsible AI adoption, expanding digital access, and shaping practical approaches to AI governance.

The commission was announced by Rwandan President Paul Kagame, Salesforce Chair and CEO Marc Benioff, and ITU Secretary-General Doreen Bogdan-Martin, and brings together more than 40 founding members spanning governments, technology companies, international organizations and research institutions.


Organizers say the commission will work on recommendations that build trust in AI while helping governments and organizations expand access to the technology, with a particular focus on drawing developing countries further into the conversation as AI adoption picks up speed worldwide.

The launch arrives as policymakers and tech companies continue wrestling with how AI should be governed while still balancing innovation, economic growth and public trust. According to organizers, the commission is meant to give technology providers, policymakers and international organizations a shared forum for working out practical ways to deploy AI across industries and public services.

Closing the global digital divide is one of the commission’s stated priorities. The ITU estimates that roughly 2.2 billion people still lack internet access, cutting them off from the benefits of AI-powered technologies and digital services.


“The promise of AI is built on not only incredible opportunities for the growth of our economy, but on the foundation of trust that is required for our shared success,” said Marc Benioff, Chair and CEO of Salesforce and co-chair of the commission.

Founding members include executives from companies such as Microsoft, Amazon, NVIDIA, Qualcomm, Google, Anthropic, Cohere, Pfizer, Accenture, Vodafone and ZTE, along with representatives from the United Nations, the World Trade Organization, UNESCO, the African Union, and several national governments.


The commission builds on earlier work by the ITU and UNESCO Broadband Commission for Sustainable Development, broadening that group’s focus from digital connectivity to the governance and responsible deployment of AI.

The AI for Good Global Commission will hold its inaugural meeting during the AI for Good Global Summit in Geneva, scheduled for July 7–10.


The Bottom Line

As governments and enterprises lean further into deploying AI across critical industries, international coordination on governance, trust and accessibility is turning into a strategic priority. The formation of the AI for Good Global Commission points to growing collaboration between tech companies, policymakers and international organizations working to shape AI policy while pushing for broader global adoption.